Behind the Brand


 

Three Sons is more than a family brand... it's a name created around our everyday love and focus we have for our three boys.

It all started with a little anniversary trip to Lajitas, tucked away in Texas' historic Big Bend. Every cowgirl needs to look the part, but a denim jacket didn’t stand out or feel as special as it should have...

When Shelby, founder of the company added the iconic Pendleton fabric to the back, Three Sons was created in 2021. Shortly after the initial few jackets were sewn, an online store was up and running. Three Sons happily plays in both the western world and mainstream trends. We honor and value Pendleton Fabric as we incorporate it in each of our jackets.